Photovoltaic inverter sales promotion model

The solar photovoltaic (PV) companies involved in the sales of PV systems are central to fostering diffusion. A company's ability to devise and deliver value offerings that match customers' needs is vital in encouraging the adoption of solar PV technology.

The disruptive nature of solar PV technology, limited awareness and high financial requirements often make solar PV disadvantaged compared with its competition, . A market-centric business model can help solar PV companies address consumers' concerns while offering solutions to enhance its adoption.

This qualitative study based on twenty semi-structured interviews contributes to the existing knowledge by exploring how sales and installation companies can enhance solar photovoltaic adoption by transforming customer interactions and engagement practices, which is a key element of a company's business model.

The spike in the number of solar photovoltaic (PV) installations in recent years has been remarkable. II. Developing a Solar Marketing Plan III. Ways to Increase Solar Sales by Implementing Marketing Campaign Plans for Real III.I. 1. Get the Pulse of Customers in the Local Market III.II. 2. Identify Your USP to Make Your Brand Stand Out III.III. 3.

Solar Photovoltaic (PV) companies, directly involved in interaction with consumers, dissemination and sales, become an important actor in this regard, , . Companies' ability to devise and deliver value offerings that match customer needs can play a vital role in encouraging adoption.

For vendor companies involved in solar PV sales and installation, entry to the market is generally not restricted by requirements of substantial initial capital, research and development capabilities, huge infrastructural needs or a sizeable workforce.