This site utilizes a clean, illustrative feel that screams modern design. This site also utilizes our 'Winning website formula' – to drive more leads for this client. What's the winning website formula? Glad you asked – it's simple! 1. Trust factors / trust badges throughout the design 2. Clear call to actions to nudge people to the. I absolutely love this amazing example of Wisconsin solar installer SunBadger Solar, designed by the lovely team over at Streamline Jacks. What. I love the way this design feels fresh with the green and blue color palette, and I love the headline that really focuses on their ideal customer rather than touting their own accomplishments. (This is how it should be done.) What else is this design doing well? 1. Featuring. I like the bullet points at the top of this design, and the way the image has a 1/3rds, 2/3rds format to it that allows overlay of text without. What is awesome about this one – Well, I like the logo, I love the large, pleasant imagery. I also love the value prop at the top and the financial specifics. Don't assume that people.