One of the fundamental errors of commercial solar sales that came up in our conversations with both Chase and Johnson was the failure to ask the right questions. “Asking the right questions is so important in this category. And what we found over talking to hundreds of installers is that they're flat out missing the. Another essential element of asking the right questions is to ask questions to identify the individual or individuals who actually have the authority to sign off on a solar purchase. Unlike a residential sale which has fewer decision. A final critical element of a successful commercial solar sales approachis to use the right tools and technologies. This includes both the.